Monday, August 31, 2009

Twitter Basics For New Users

New to Twitter? I'm having fun making you these free Social Media Marketing videos, and the video below goes over the following basics if you're just getting started:

1. How to make a tweet
2. What is a #hashtag?
3. How to include links, people's Twitter names, and #hashtags into your tweets

Step three is the secret Marketing strategies you need to know. (See! I'll prove that there's actually productivity taking place on Twitter, and that no, it's not just about what salad someone had for lunch!)


Welcome to Twitter and enjoy!


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NOTE: CLICK ON THE VIDEO SCREEN TO SEE THE ENLARGED VERSION.

Find this video helpful?

Feel free to pass along to your newbie Twitter friends, too. I was a beginner at this once, too, so I know how confusing it can be at first. Sharing is caring. :0)

Tweet, tweet, ya'll!

Wednesday, August 26, 2009

Social Media Revolution

Think Social Media is just a fad? WATCH THIS VIDEO. I help people understand the concepts and how inevitable its impact is on business today, and even I was astonished at some of the facts and figures in this video.

This is a brilliant presentation. Who can argue with hard, cold facts?

For those of you still kicking and screaming, dragging your feet or avoiding "taking the plunge" into Social Media, I urge you to watch this video then ask yourself whether or not you want to get left behind. It's no threat - just the facts! :0)

My take on it:

It gave me goosebumps and chills of excitement to see these facts posted because not only do I already love being a Social Media Marketing consultant, but I'm excited for those of YOU who feel so empowered after you reach out for help and learn to embrace this most powerful shift in our world today.

Where will Social Media take YOUR business in the next 6 months? Next year? Next ten years??? It's an exciting time, folks!!! Get onboard.

Need help? Contact me: Kerianne@MarketingMakesMeSmile.com

An expert who would like to share your tips?
Please leave them in the comments for everyone!

Smiles,

Kerianne

Monday, August 24, 2009

Communicate Clearly, Folks!



Here's some Monday humor for you to get your week started. I love getting funny forwards from my clients, and this one really "takes the cake." (hee hee...Ok, that was bad, I know...)

Read the cake from Wal-Mart:








"Okay, so this is how I imagine this conversation went:

Wal-Mart Employee: 'Hello 'dis be Wal-marts, how can I help you?'


Customer: 'I would like to order a cake for a going-away party this week.'


Wal-Mart Employee: 'What you want on the cake?'


Customer: 'Best Wishes Suzanne' and underneath that 'We will miss you.'


Moral of the story:

In case you get stuck with someone special, make sure you're communicating clearly. Double check to make sure the other person understands what your intentions are. Otherwise, you're left with the above scenario!

Tuesday, August 18, 2009

How I Landed #1 Spot on Google

Hello! I'm back from a few weeks away while on a special mission - being a Maid of Honor for my sister's wedding! Congrats to the two lovebirds and I couldn't have asked for a better new brother-in-law to come into the fam.

While I was away, my website, www.MarketingMakesMeSmile.com had quite some activity. Even though I haven't touched it for over a month, I wanted to share with you my excitement about something pretty fantastic (and something YOU can achieve, too!):

My website had landed the #1 spot on Google's search results page! And get this - it ranked above 2.47 MILLION other search results! Whoo hoo!

It's a good Marketing exercise to occasionally "Google" yourself by searching for keywords that your potential clients would be typing into the almighty search engine. My keywords were: "confused on social networking" and "confused about social networking." Both landed me top spots.

First things first. NO, I did not pay for this placement. (Big bonus, and I've yet to spend one dime on any sort of paid online advertising or marketing in over six years to bring me traffic.) I simply know how to write my metatags and headlines for my site and think about what my target market wants to know.

As we evolve into more things Web 2.0, it's becoming more acceptable to simply write out our thoughts and feelings about what we're looking for, too. My target market is definitely confused about social networking, and that's OK with me! (I'm here to help. I was where they were at one point, too.) So typing into Google "confused about social networking" is quite a likely occurrence.

Secondly, I can spell the word algorithm, but that's about as far as my technical expertise goes with SEO (Search Engine Optimization - what helps get you to the top). Google also uses algorithms to determine search ranking results. I know there's tons of metrics involved that give me that prime number one spot, but I won't sit here and pretend like I know how that all works exactly. My expertise is in Social Media Marketing, a cousin, if you will, of SEO. Math and I aren't enemies, but we're not best buds, either! Anything with a formula I hand over to one of the scientists in my family before I pass out from frustration. (Hey, SEO experts - feel free to help me out here! Thanks!)

What efforts do you take in your SEO plan for your website? Have you been successful with your own experiements? What works or doesn't work for you? Are you using the proper keywords?

Some things to think about so we can see your site sitting at the top, too! Leave a comment with your site link so we can all go visit it and get you up there in the rankings.

Wednesday, August 5, 2009

15 More Fantastic Social Media Resources for Foodies

For all my culinary peeps online - check out the sites below and let me know what you find. I'm not an expert or consider myself a "foodie", but definitely appreciate some good grub!

There's lots of conversations and projects happening with Social Media, and it's great to see such an interesting industry taking advantage of it. Bring on the deliciousness! Can someone invent Smell-o-vision, please?

15 More Fantastic Social Media Resources for Foodies

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