How I Landed #1 Spot on Google

Hello! I'm back from a few weeks away while on a special mission - being a Maid of Honor for my sister's wedding! Congrats to the two lovebirds and I couldn't have asked for a better new brother-in-law to come into the fam.

While I was away, my website, www.MarketingMakesMeSmile.com had quite some activity. Even though I haven't touched it for over a month, I wanted to share with you my excitement about something pretty fantastic (and something YOU can achieve, too!):

My website had landed the #1 spot on Google's search results page! And get this - it ranked above 2.47 MILLION other search results! Whoo hoo!

It's a good Marketing exercise to occasionally "Google" yourself by searching for keywords that your potential clients would be typing into the almighty search engine. My keywords were: "confused on social networking" and "confused about social networking." Both landed me top spots.

First things first. NO, I did not pay for this placement. (Big bonus, and I've yet to spend one dime on any sort of paid online advertising or marketing in over six years to bring me traffic.) I simply know how to write my metatags and headlines for my site and think about what my target market wants to know.

As we evolve into more things Web 2.0, it's becoming more acceptable to simply write out our thoughts and feelings about what we're looking for, too. My target market is definitely confused about social networking, and that's OK with me! (I'm here to help. I was where they were at one point, too.) So typing into Google "confused about social networking" is quite a likely occurrence.

Secondly, I can spell the word algorithm, but that's about as far as my technical expertise goes with SEO (Search Engine Optimization - what helps get you to the top). Google also uses algorithms to determine search ranking results. I know there's tons of metrics involved that give me that prime number one spot, but I won't sit here and pretend like I know how that all works exactly. My expertise is in Social Media Marketing, a cousin, if you will, of SEO. Math and I aren't enemies, but we're not best buds, either! Anything with a formula I hand over to one of the scientists in my family before I pass out from frustration. (Hey, SEO experts - feel free to help me out here! Thanks!)

What efforts do you take in your SEO plan for your website? Have you been successful with your own experiements? What works or doesn't work for you? Are you using the proper keywords?

Some things to think about so we can see your site sitting at the top, too! Leave a comment with your site link so we can all go visit it and get you up there in the rankings.