Tweet. Twitter.
These aren't just two really cool words. But they're also powerful tools to use as marketing strategy for your business.
Twitter is the latest and greatest social networking website. Less complex and perhaps more effective than a MySpace or Facebook. It's the short, condensed version of these similar sites and still allows you to upload your picture, create a mini-profile and bring some of your personality to it.
To "tweet" is a verb - the action you take to write what you're doing in under 140 characters - about 2 short sentences. This can be done from your computer or your cellphone. (Several companies have created software that allows you to update all of your social networking sites at the same time so you don't have to log into each one. I use Hellotxt. So convenient.) It's then broadcast out to your network.
So why should you "tweet"? Answer: To take advantage of an extremely viral social platform where people have the choice to "follow" what you're doing. This is also the modern day version of building your database. In other words, it's an opportunity for you to build more relationships, bring value and take the chance to get the word out there about who you are and what services or products you can offer. And it's fun!
Join Twitter, then please opt to "follow me" if you like and I look forward to returning the favor by following you back and learning more about you!
Tweet-tweet for now...
Wednesday, March 11, 2009
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