Brands Using Social Media Marketing

Big brands are finally starting to get it and realize the need to connect with their fans using Social Media.

Not sure if this was the most efficient way, but I was definitely impressed with their effort:

I was shopping at Bath & Body Works yesterday grabbing their awesome day-after-Christmas sales and I just had to capture their credit card machine. Check out the Fan Page advertisement in the video! Very smart, although I would have included the Facebook URL underneath.

They also ran an ad for their text messaging promotion, although I don't believe that will have an an impact at all because the screen flashes too fast to even get a chance to write down or type in a text. Besides, when people are involved in the purchase process, the last thing they are thinking about is stopping that process and whipping out their phone to go find the retailer on Facebook. Especially if there's a line! (Ummm, hello, Christmas season in a mall....)

I was lucky enough to have my sister take care of my credit card purchase while I was able to grab this quick video of the machine next to us. There was a long line and I didn't want to keep them waiting behind us. But I thought it was important to share.

Brands are becoming aware that social media is key in their Marketing efforts.

What other brands have you seen use the credit card machine to advertise?

How are YOU using Social Media Marketing? Leave comments!